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On Demand

Cease and Desist Letter


Total Credits: 2 General

Topics:
Trademark Law
Faculty:
Sonia Lakhany |  Erik Pelton
Duration:
2 Hours 18 Minutes
Format:
Audio and Video
Original Program Date:
Dec 13, 2019
License:
Never Expires.



Description

Sonia and Erik are back! We've had a huge demand for this class and we finally made it happen. Most of us can file an application, deal with Office Actions, and get the mark to registration. But what happens when there is an infringer afterward? Or even before? Even if you aren't a litigator, we should all be equipped with the skill set to send and respond to a trademark infringement cease and desist letter. Sometimes you may even need to send one. We've got you covered either way.

This training includes:

  • Investigation of the infringement 
  • The importance of priority (dates, use, etc.)
  • Mechanics of letter-sending – who to send to, where to send, how to send, etc.
  • Sending a cease and desist letter: Essential terms and sections
  • Responding to a cease and desist: Essential terms and sections
  • Tone and word choice (beware of the Streisand Effect)
  • Demands: What is fair and reasonable
  • What comes next (negotiation, follow-up, etc.)
  • Bonus: Responding to template copyright infringement claims

Of course, you knew there would be a workbook too!
Included with your purchase is a workbook featuring over 47 example letters (!!) ranging from amicable to aggressive in nature, covering trademarks, copyrights, AND design patents. Wowzas.

PLUS...we've armed you with a huge checklist of issues and considerations for: 1) When you are sending; and 2) when you've received one.

Reviews:

"I absolutely loved the course! It's a great opportunity to learn from experts in the field. The workbook is full of good arguments. Anyone who practices trademark should take the course." - Hayoon Kane

“You guys are TRULY amazing. I have zero qualms about giving you all of my money. Your classes, your guides, your quick answers on FB…all make me a better and more confident attorney. THANK YOU!!! – Anonymous

“Thanks to you and Erik for creating and providing great content!” – Xavier Hailey

“Sonia and Erik are both trademark experts and great personalities who make their courses exciting." – Tony Booker

Handouts

Faculty

Sonia Lakhany's Profile

Sonia Lakhany Related Seminars and Products

4L Education/Lakhany Law PC


Sonia Lakhany is the founder of the award-winning law firm Lakhany Law, PC and has been filing trademarks for almost a decade. She is considered a national expert in her field, as her work has been recognized and featured by numerous media outlets such as Bloomberg, Entrepreneur Magazine, Glamour Magazine, Business News Daily, and CBS.


Erik Pelton's Profile

Erik Pelton Related Seminars and Products

Erik M Pelton & Associates, PLLC


Erik is all about energy, when he’s representing clients; speaking at a conference; teaching trademarks at Georgetown University; or leading the trademark clinic at Howard University, where for four years he guided students working with pro bono clients. Through it all, Erik draws on his superpower – the ability to distill complex legal principles and procedures into digestible, understandable, and actionable concepts. Erik’s talent for clarity allows him to not only paint a clear picture of the why, but also the what’s next as he explains options and possible paths forward for clients as they build and grow successful brands.

 

After cutting his teeth as a trademark examiner for the USPTO, Erik has, in the years since, grown his trademark law practice with the enduring ideals of customer service and affordability. Today, with more than 4,000 client trademark registrations to his name, as a published author, creator of an app for trademark practitioners, and host of the “Tricks of the Trade(mark)” podcast, you won’t find anyone else who will care brands and trademarks as passionately as he does.

 

Erik lives in Falls Church, Virginia, where he also provides pro bono work for veteran-owned businesses.


Reviews