Skip to main content
On Demand

Understanding the Amazon® Brand Registry


Total Credits: 1 including 1 General

Topics:
Trademark Law
Faculty:
Mario Simonyan
Duration:
1 Hour 08 Minutes
Format:
Audio and Video
Original Program Date:
Dec 05, 2023
License:
Never Expires.



Description

If you have clients who sell products online and have e-commerce websites, you've definitely heard about the Amazon® Brand Registry. It is an exclusive program offered by Amazon® that legitimizes your client's brand. It also gives your client advantages over non-registered brands. But how do you go about counseling your client's on their rights and obligations of being an online seller?

That's where this class will come in handy. Understanding the Amazon® Brand Registry will take place on Tuesday, Dec. 5, 2023 at 4pm EST/1pm PST. It will be led by Mario Simonyan, one of the leading experts on the Amazon® Brand Registry. Mario has built and sold not one, but two, 7-figure Amazon® private-label brands. He is the Founding Attorney of ESQgo, the preeminent law firm for Amazon Third-Party Sellers and is the best-selling author of "On the Corner of IP and Amazon."

Fun fact: Mario is also one of Sonia's earliest 2 Weeks to Trademarks students! He enrolled back in 2018 and has been crushing it in his law practice ever since. 

Below is a general list of what will be covered, but please feel free to bring your questions for the live Q&A afterward as well. The estimated time for the class is 75 minutes.

And yes...
✓ It will be recorded
✓ You have lifetime access
✓ There will be time for live Q&A
✓ CLE credit is offered (woohoo!)

Agenda:

  • Introduction to the Amazon® Brand Registry 
  • Eligibility for the Brand Registry
  • Benefits of the Brand Registry
  • The enrollment process
  • How to enforce a client's IP rights, including the process and type of proof needed to be successful
  • Photographs with infringing material that are used by third-party Amazon® sellers and what can be done
  • What happens where multiple parties own a trademark registration for the same or similar mark, but are selling sufficiently different goods
  • To what extent Amazon ® actually enforces their policies 
  • What to do when an infringer claims your client's trademark registration and brand

Reviews:

"This was a complete treasure trove of Amazon Brand Registry info - THANK YOU!" - Lily Wittmeier, Esq.
 

"Thanks so much!!" - Merlyne Jean-Louis, Esq. 
 

"Loved this!" - Elizabeth Milian, Esq.
 

"This was AWESOME! Thank you Mario and Sonia!" - Monica Shepard, Esq.

Faculty

Mario Simonyan's Profile

Mario Simonyan Related Seminars and Products

ESQgo


From the bustling digital corridors of Amazon to the elite echelons of legal circles, Mario Simonyan stands as a testament to the innovative spirit of the 21st century. His journey, as captivating as it is unconventional, intertwines the realms of e-commerce and intellectual property law. Mario's success story began with the creation and subsequent sale of two 7- figure Amazon brands. This experience wasn't just about monetary gains; it equipped him with a unique perspective on the e-commerce ecosystem's complexities. Thus, when he founded ESQgo®, it was not just as a lawyer but also as someone who had braved the challenges of online entrepreneurship. A multiple-time Super Lawyers Rising Stars recipient and a distinguished alum of the Thomas Jefferson School of Law, Mario’s recognitions span from legal spheres to mainstream media, with features in Bloomberg and LexisNexis spotlighting his expertise. Furthermore, his articulate insights at the White Label Expo in Las Vegas highlighted his prowess in navigating the choppy waters of e-commerce. Adding another feather to his cap, Mario authored the best-selling book, "On the Corner of IP and Amazon," where he weaves his extensive knowledge into compelling narratives, offering readers a deep dive into the confluence of intellectual property and online businesses. Today, as a licensed attorney in both California and Washington, Mario's dedication to modern legal solutions continues to drive ESQgo®'s vision, ensuring it remains at the forefront of the dynamic global marketplace.


Reviews